Convert your cash balance to crypto instantly
Cash Conversions is a new product that launched in 2023 for users to make instant conversions with no fees by using cash balance in their account. This allows users who used Bank Deposit feature to buy crypto to have a more convenient way to convert their fiat to crypto instead of creating a spot order to convert their fiat.
Disclaimer: Due to the non-disclosure agreement, I am limited in the amount of work I can show.
Client:
Bitget
Role:
Senior Product Designer
Year:
2023
Goal
This product should be fast and easy with only a few steps. How might we create a seamless experience while keeping our users informed?
Let's have a look on the previous version
Our team started the project by understanding the user's needs and gathering feedback from users and stakeholders. We conducted extensive research on the competitors as well to identify best practices and trends.
Research and analysis
Besides conducting data and feedback from stakeholders and other teams, we also do competitive analysis and audit our existing flow to identify the issues and opportunities.
Small changes, Big impact
What's next?
By improving the details of this product, we are positive that it will increase the clicking rate and conversion rate.
Going forward, this feature will be merged with the bank deposit flow to complete the user flow from bank deposit fiat to Bitget and convert it to cryptocurrency instantly without making an order on spot trading.
